Services

Professional Services

Planning & Design

Sanderson Global provides a comprehensive site analysis and evaluation that includes the surrounding land, in line with all of the proposed development components. This review covers a SWOT analysis of the site, as well as insights to site utilization and contextual aspects. Sander-son Global also considers the legal and owner-ship constraints, site adjacencies, geographical and contour constraints, as well as climate conditions, site accessibility and connectivity. Sanderson Global also records and analyses the site's visual and acoustic aesthetics which are all essential to successful site and project development.

Feasibility Studies & Market Analysis

A Sanderson market analysis & feasibility study is the foundation of any project and the surest investment a client can make. Our studies provide critical information that is imperative to the successful design and operation of any project, which includes providing attendance and design day projection figures. staffing and resource requirements, a full concept review, average daily spend based on visitor demographics, net warranted investment as well as forecasted return on investment based all on solid statistical information.

Master Planning

A Sanderson master plan is a comprehensive design package for achieving the overall vision, goats and objectives of a project. Sanderson Global provides a pragmatic approach by identifying opportunities and constraints of a particular project. A Sanderson Master plan encompasses the project scope, components, and interconnectivity, within the facility through zoning plans. access plans, circulation plans, phasing plans and massing studies.

Concept Design

We initiate each project with a clear understanding of process, culture, environment and place, so that our designers can deliver unique, innovative and immersive design concepts that are contextually sensitive. Our conceptual illustrators and sketch artists have ideated some of the most inspiring iconic works that are continued to be enjoyed by millions around the globe every year. Sanderson develops compelling concepts. story lines. themes, design elements. architectural styles, and creative briefs for conceptual proposals which define the project scope to a level ready for the next phase of design.

IP Analysis and Design

Character design is the visual representation of a character concept and creation. Sanderson Global has the talent to create unique custom characters with full brand definition or facilitate the process of partnering with a recognized and established Intellectual Property owner or Global brand. Adding a brand or IP to the theme park or attraction can have significant positive impacts such as higher project awareness, stronger market positioning, clearer storyline experience. higher pricing potential, upside on merchandise spending and a differentiated image and profile for the project.

3D & CGI

The development of 3D images that offer lifelike representations of the built design are compelling tools to share with our client's management and marketing teams. as well as with, stakeholders, financial partners and government officials. The development of a CGI fly-through provides a lifelike moving passage through a design at any point of view, be it flying over the site or the walking pace of the guest arrival sequence of a thematic space.

Project Management

The basis of Sanderson's project management philosophy is the adage; "If you can't measure it, you can't manage it." Sanderson Global's extensive project management portfolio contains systems, documents, policies and procedures that have proven critical to the success of our completed world renowned projects inclusive of programs, manpower planning, cost control, procurement and trade letting, quality assurance and quality control. Sanderson Global also provides contract administration of all sub contractors and vendors with progress updates at each stage.

Operational Consultancy & Management

Sanderson sets up operational management systems including human resource manuals, training services for operations and maintenance personnel, attraction safety manuals, food and beverage operation systems, merchandising operations, entertainment programs, back-of-house systems and procedures, entry and ticketing systems and financial reporting functions. Our experienced team of experts understand the mechanics of visitor behavioural factors, climate and environmental factors, personnel habits and are well informed to deliver optimum results, and to ensure the on-going success of the client's destination.

Technical Services

Specialist Installation Contractor (better known as SIC), is a focused team that expresses Sanderson Global's experience and in-depth knowledge of the selection, procurement, installation and commissioning of rides and attractions. Sanderson Global in-house SIC team works closely with our clients at every stage of the ride procurement and installation process and in coordination with the project designers, ride vendors, architects and engineers to assure that early thematic concepts will transform into buildable and pragmatic attraction solutions.

Architecture & Engineering

Schematic Design

Sanderson Global adopts a multi-step approach to the architecture and engineering of every tourism attraction and destination. The Schematic Design Phase includes technical sketch designs. floor plans and elevations to a level sufficient for planning approval. Sanderson Global looks at the form and functionality of each component part of the project. and the inherent relationships between infrastructure and structures through scale drawings and plans to ensure fluent.

Design Development

Sanderson Global's state of the art design division provides a combination of the latest computer aided design and imaging with traditional artistic design techniques drawn from an extensive understanding of design, architecture and engineering. The Design Development process includes scaled. detailed drawings, project planning and implementation scheduling, architectural and site elements. cross sections. developed elevations, refined floor plans, structural and mechanical drawings. and general materials.

Construction Documents

Sanderson Global's thorough attention to detail in architectural and contract documentation ensures that each and every detailed aspect of the project has been carefully considered and positioned to deliver nothing but excellence as the end result. From defining schedules. specifications. drawings. material lists, building elements and bills of quantities. Architectural and contract documents are the precise tools required to estimate and then implement the design into reality.

Attractions, Rides & Show Design

Our mission is to work cohesively with our clients in both design and construction to pro-vide the highest standard in the development and delivery of thematic entertainment experiences. To do so, Sanderson Global provides a dynamic force accomplished in design. management and implementation of specialized attractions, shows, rides, special effects and control systems.

Landscape Architecture

We apply the perfect blend of aesthetics, sustainability, and infrastructure in Landscape Architecture to optimize visitor experience, having the understanding of how the environment works and what makes each place extraordinary. That process encompasses aspects of earth sciences and botany, horticulture, geology and ecology coupled with the fine arts, architecture, industrial design, environmental psychology and construction techniques. Other works include design and environmental impact assessments, audits and land use evaluation.

Interior Design & Fit Out

Sanderson Global's experienced team can pro-vide interior design full turn-key solutions, starting with concept design to meticulous detailing and design development of the concepts leading to precise architectural documentation and construction. Sanderson Global provides integrated mechanical, electrical and plumbing coordination consultation, thereby consolidating all the clients' requirements at one point of contact for the entire project.

Executive Consultancy

Phase 1 : Development Planning

Feasibility Studies

Site Analysis

Design Briefs

Business Modeling

Concept Design Reviews

Reverse Engineering

Business Plan P&L

Detail Project Review

Phase 2 : Design

Design Formulas

Design Schematic

Design Efficiency

Operations Requirements

Peak Attendance

Design Day Analyses

Attraction Specifications

Retail Design Review

F&B Design Review

Budget Control

Phase 2 Reinvestment

Revitalization Programs

Phase 3: Implementation Project Delivery

Phase 3A : Project Management

Operations Management

Tri Party Contracting (Ride Procurement)

Specialist Contractor Supervision

Specialist Programme Coordination

Equipment Installation & Commissioning Oversight

Quality Control

Best Practice Compliance

Specialist Procurement & Tendering

Phase 3B : Operations Development

Operations Budgeting

Operation Programming

SOP Department Development

Operations Manuals

Operating Equipment Specifications

Operations Staff Requirements

Operations Health & Safety Review

Health & Safety / Evacuation Plans

Pre-Opening Operation Training

Operation Management Contract’s

Operations Oversight on Contract

Crisis Management Plan

Phase 3C : Organizational Development

Manpower Planning

Manpower Budgeting

HR Policies & Procedures

HR Manuals

Staff Guidelines and Manuals

Position Description Development

Management & Staff Training Courses

Training

Employee Retention Program Development

Executive Search & Staff Recruitment Programs

Management Placement

Phase 3D : Marketing Planning Development

Marketing Plans

Public Relations

Corporate image/ Branding Policies

Pricing Analysis

Phase 4 : Operations Management

Phase 4A : Park Operations

Operations Management

Staff Training & Management Programs

Public and Crisis Management

Sales & Marketing Programs

Phase 4B : Owner's Support

Operational Audits

Revitalization Programs

Executive Search

Continuing Education

Management Oversight

Management on Contract

Performance Analysis

Capital Works Programs

Turnkey Solutions

Masterplan And Projects Deliverables

FAQs

Market Assessment

The market study theoretically tell you, How many Guests How Much to Spend, How Big, and Capital Expenditure recommendations

· 90% of millennials are very close to their parents.

· 40% of baby boomers (1974) felt they would be better off without their parents.

· In 5 years 40% of the global workforce will be millennials.

· In 10 years 75% of the global workforce will be millennials.

· Millennials have a spending power of over $200 Billion/year.

Financial Assessment

Capital expenditure is market driven.

The Feasibility report will determine the capital expenditure; alternately, The General Capital investment is based on a simple formula… the spend, per the first-year guest.

The average spends on an International Standards theme park “you will need to invest $70 to $140 per first-year guest attendance”.

If your study identifies a 1st-year guest attendance of 1,000,000 visitors per year, then your capital works budget would be $70-$140 million investment.

Note: Family Entertainment and other forms of Entertainment Destinations have various capital investment formulas.

Physical Structure

Area or massing calculations are of critical importance to the success of your development, too large the facility will look empty; too small it will be uncomfortable and crowded

The calculated number of people within one acre of theme park gross area based on a comfort factor is 500-700 people per gross acre is considered a comfortable density

· 500 Pax per Gross acre = 8.4 Guests per gross M2

· 700 Pax per Gross acre = 6.0 Guests per gross M2

· 900 Pax per Gross acre = 4.6 Guests per gross M2

· 1100 Pax per Gross acre = 3.8 Guests per gross M2

· 1300 Pax per Gross acre = 3.2 Guests per gross M2

An Uncomfortable Crush guest experience is at 1100 to 1,300 Pax per Gross acre, a time when it is all but impossible to move without constant bumping into other guests.

Density is used by park designers to calculate total area requirements

Design

Each development regardless of size will require designated areas

1/ Ticketing Entrance and Administration area

2 Guest Services, toilet or changing Room, medical, or information

3 Retail

4 Food and Beverage

5 Ride or Show Building

6 Open Space area/Area Development

7 Storage Warehousing

8 Car Parking

The Design Process will consist of

1. Sight Survey Assessment

2. Preliminary Conceptual Design of the Park or facility

3. Conceptual Master Plan Design of the Theme areas

4. Conceptual/Schematic Design of Ride’s /Attractions general theme

5. Architectural Design Detail of Ride and Show Facility

6. Architectural & Ride and Show Tenders documentation

Master Plan, (MP, is a living document and will mature over a period of time constituting numerous design changes)

Build

Country by Country pricing variables are at all times at odds with one another

Generally pricing is separated into 9 categories (excluding land purchase)

1. Design

2. Project Management

3. Preliminary’s

4. Contracting

5. Finishes (I.D)

6. Parkwide

7. Area Development

8. Operations

9. Ride and Show

Category 1, 4 and 9 are at all times double digit budget percentages

Attractions/Experiences

Attraction must be chosen based on these criteria:

a. Rating record

b. Area x Height required

c. Instant Capacity

d. Cost

e. Manufacturers

f. Indoor/Outdoor

g. Active / Passive

h. Maintenance

Performance Monitoring

Build it and they will come is an ancient philosophy

Each successful park will set a pre-opening operations annual achievable budget for the sales and marketing division, the retail division, F&B division, to achieve.

Business Plan Year 2

· Measure 1st Years Goals

· Additional Goals

· The need to become more cost efficient

· Measures of Successes or Failure

· Introduce New Market Strategies

· Timing

· Isolate Timing dependencies critical to success

· Review Managers Performances

Business Plan Year 3

· Year Goal

· Year Objectives

· Operations

· Expansion & Reinvestment Timing

IT Integration

Measure and control, if you cannot successfully measure and control the daily operations, within your park, the facility will under achieve. It is highly recommended that a specific industry based, ticketing and inventory, accounting system with the flexibility for addon’s is selected as your principle operations system.

Staffing

Staffs are the backbone

A Competitive Edge

“THE HUMAN ELEMENT- THE COMPETITIVE EDGE”

In many instances, the human element is truly the competitive edge that provides business with that essential ingredient that sets it apart from its competitions.

The Basic’s

When your product (be it theme parks, hotels or resorts) does not signification differ from your competition in terms of facilities and price… your competitive resource is service… exceptional service will distinguish you from your competitors.

Food Service

Retail Services

The feasibility study should identify the retail spend per guest, most regional areas have a knowledge of the per M2 spend, it is a mathematical equation, dividing the total retail spend by a predetermined m2 spend value, identifying the area for retail excluding warehousing and storage

Other Revenue Streams

Market and Feasibility study would have identified all revenue streams

Email Steve Sanderson for a free consultation

Operations

Operations, is paramount for the success of any business venture, more so for a tourism-based destination, if operation is not fully functional, the project will suffer financially.

The key to not falling into this never-ending spiral is to engage a professional park operations management team or a specialty consultant.

Countries

Projects Completed

Locations